In Nigeria, the beauty industry has expanded significantly in recent years as more and more people buy makeup to improve their looks. However, because the market is always changing, keeping up with the prices of makeup products in Nigeria can take time and effort.
For many Nigerians, makeup is now an important part of their daily lives. From enhancing natural beauty to making bold fashion statements
There are a lot of different kinds of makeup in Nigeria, so there is something for everyone’s tastes, needs, and finances.
Both individuals and makeup artists need to understand how the prices of makeup products in Nigeria change, the factors that affect the pricing, and where to buy makeup products in Nigeria.
Also read: Prices Of Bone Straight Hair Wigs In Nigeria (A Detailed Breakdown for 2024)
Market Overview of Makeup Products
The Nigerian makeup industry is growing rapidly thanks to a strong retail network and more people who care about their looks.
Brands worldwide have set up outlets in Nigeria, from expensive international labels to affordable local brands.
This variety ensures everyone can find something they like, regardless of budget or taste.
Popular Makeup Brands in Nigeria
International Brands
There are a lot of well-known foreign makeup brands in Nigeria, like MAC, Maybelline, and Fenty Beauty.
These brands are popular among Nigerians because they have high quality products.
Local Brands
A lot of attention has also been paid to local names like House of Tara, Zaron, and BM|Pro.
These brands often make products that are specifically made for Nigerian customers’ needs and tastes, and they can be bought at lower prices than their foreign counterparts.
How Much Does Makeup Cost In Nigeria?
Before we go into the pricing of makup in Nigeria, it is important to know that makeup are divided into 3 categories, which are:
- High-End Makeup Brands,
- Mid-Range Makeup Brands
- Budget/Local Makeup Brands
Now we can go into the costs of each of these categories of makeup brands in Nigeria.
High-End Makeup Brands
People who care about quality and brand reputation, like professionals and beauty enthusiasts, really want high-end makeup labels. People in this group like brands like MAC, Estée Lauder, and Fenty Beauty.
Prices of MAC Cosmetics
- Foundation: ₦15,000 – ₦70,000
- Lipstick: ₦10,000 – ₦20,000
- Eyeshadow Palette: ₦18,000 – ₦25,000
Prices of Estée Lauder
Estée Lauder is another luxurious makeup products that have found their way into the Nigeria cosmetics market with prices that match their high quality:
- Foundation: ₦18,000 – ₦75,000
- Lipstick: ₦12,000 – ₦25,000
- Mascara: ₦10,000 – ₦26,000
Prices of Fenty Beauty
Fenty Beauty, known for its inclusive range of shades, is another premium brand that are used by Nigerian beauticians and cosmetics fans.
- Foundation: ₦30,000 – ₦68,000
- Highlighter: ₦24,000 – ₦40,000
- Lip Gloss: ₦16,000 – ₦25,000
Let’s look at some specific High-End Makeup Brands and their prices in details
| BRAND | TYPE |
| MAC Studio Fix Powder Plus Foundation Nw45 15gm/0.52 Oz | ₦65,900 |
| 9 In 1 Professional MAC Powder Pallette | ₦ 45,888 |
| MAC Retro Matte Lipstick – 3g | ₦30,000 |
| FENTY BEAUTY PRO Matte Longwear Foundation | ₦ 65,000 |
| FENTY BEAUTY By Rihanna Cheeks Out Freestyle Blush | ₦ 287,064 |
| Laveeda Emilia Powder Palette (8 in 1) | ₦ 60,000 |
| Morphe 35O2 Eyeshadow Palette | ₦ 35,000 |
Makeup Products and price ranges
Foundation
Foundation is an important part of any makeup process because it evens out the skin tone. In Nigeria, foundation costs anywhere from ₦5,000 to ₦80,000, based on the brand and quality.
| BRAND | PRICE (Naira) |
| Maybelline | 6,000 – 15,000 |
| L’Oréal | 8,000 – 25,000 |
| MAC | 15,000 – 65,000 |
| Nars | 15,000 – 20,000 |
| Haggai and Esther | 6,000 – 15,000 |
| Revlon | 6,000 – 12,000 |
| Mary Kay | 12,000 – 22,000 |
Powder
Powder smooths out the skin by setting the foundation and concealer. Powder costs between ₦3,000 and ₦80,000 in Nigeria.
| BRAND | PRICE (Naira) |
| Maybelline | 7,000 – 25,000 |
| Mary Kay | 8,000 – 30,000 |
| Revlon | 8,000 – 12,000 |
| Urban Decay | 12,000 – 18,000 |
| Charlotte Tilbury | 15,000 – 20,000 |
| Avour | From 4,500 |
| SACHA Setting Powder | 8,000 – 30,000 |
Concealer
With concealer, you can hide spots and dark circles under your eyes. concealer costs between ₦5,000 and ₦30,000 in Nigeria.
| BRAND | PRICE (Naira) |
| L.A. Girl Pro Concea | 2,000 – 9,000 |
| NYX | 5,000 – 8,000 |
| Make Up For Ever | 8,000 – 12,000 |
| Tarte | 15,000 – 30,000 |
| Huda Beauty | 15,000 – 20,000 |
| Mary Kay | 10,000 – 18,000 |
| Hegai and Esther Conceal | From 7,000 |
| Yanga Beauty | From 6,000 |
Blush
A healthy glow is achieved by applying blush to the cheeks, which adds a splash of color to the cheeks. Blush can be purchased in Nigeria at prices ranging from ₦2,500 to ₦15,000.
| BRAND | PRICE (Naira) |
| Milk Makeup | 5,000 – 8,000 |
| Classic | 6,000 – 12,000 |
| MAC | 12,000 – 18,000 |
| Fenty Beauty | 15,000 – 20,000 |
| Girl | From 4,000 |
| NYC | From 3,000 |
Eyeshadow
In order to give the eyes more color and dimension, eyeshadow is applied. the prices of eyeshadow range from ₦3,000 to ₦60,000.
| BRAND | PRICE (Naira) |
| Maybelline | From 20,000 |
| Tara | From 6,000 |
| Huda Beauty | 12,000 – 18,000 |
| Avon | 5,000 – 10,000 |
| Girl | From 3,000 |
| MAC | From 5,000 |
Mascara
To make the lashes appear longer and fuller, mascara is applied to them. A mascara can be purchased in Nigeria for a price ranging from ₦2,000 to ₦6,000.
| BRAND | PRICE (Naira) |
| Maybelline | From 5,000 |
| L’Oréal | From 8,000 |
| Revlon | From 4,000 |
| Sephora Lashcraft | From 60,000 |
| Avon | From 10,000 |
| Tarte Tarteist Lash Paint Mascara | From 50,000 |
Lipstick
Color and moisture are both added to the lips by using lipstick. Lipstick can be purchased in Nigeria at prices ranging from ₦2,000 to ₦80,000.
| BRAND | PRICE (Naira) |
| Maybelline Superstay Matte Ink Liquid Lipstick | From 10,000 |
| Jackelin Matte | From 3,000 |
| MAC Retro Matte Lipstick | From 30,000 |
| Girl | From 5,000 |
| Max Factor | From 15,000 |
| Avon Mark. | From 10,000 |
| Victoria Secret Lip Stain | From 5,000 |
Which Is Best Makeup Brand In Low Price?
When it comes to brands of makeup that are not prohibitively expensive, there are a number of excellent selections that provide superior quality without exceeding one’s financial means. Here are a few that should be taken into note:
Zaron
Zaron is a well-known Nigerian makeup brand that is known for making high-quality makeup products at low prices.
They sell a lot of different kinds of cheap makeup, like foundations, lipsticks, eyeshadows, and more
House of Tara
The Nigerian brand House of Tara is also well-known for selling good makeup at a fair price.
They make foundations, concealers, lipsticks, and eyeshadow sets, among other affordable makeup.
Yanga Beauty
Yanga Beauty is a rising star in Nigeria’s beauty business. Its makeup products are known for being both cheap and good. People really like their lip products and eyeshadow sets.
Classic Makeup USA
Classic Makeup USA is easy to find in Nigeria, and its rates are known for being low. They have lipsticks, creams, powders, and eyeshadows in their line.
Nuban Beauty
Nuban Beauty has good makeup at rates that most people can afford. They’re best known for their foundation and eyeshadow sets.
Which Is The Most Expensive Makeup Product?
The title of “most expensive makeup product” can mean different things depending on whether we’re talking about the makeup itself or the package it comes in. These are two contenders for the most expensive makeup
- La Prairie : La Prairie has a range of high-end makeup, and their Cellular Cream Platinum Rare costs a whopping $1,690. The company that makes this face cream says that the platinum in it “improves hydration and receptivity to nutrients.”
- Extravagant Packaging: In the past, some makeup products came in ridiculous packages that made the price seem much higher than it really was.
For example, Guerlain once sold a lipstick that was made of 18-karat gold and covered in rubies, emeralds, and diamonds. It went for a cool $62,000! But this wasn’t really about the lipstick; it was more about the fancy gilded case.
Types and Cost of Makeup
Many people choose to wear makeup every day for work, social events, or just to look and feel better about themselves. So apart from makeup for feeling better daily let us take a look at occasions where makeup are really needed.
Birthday Makeup:
Makeup for your birthday is all about having fun! This is a chance to have fun and try out different looks.
Get a full-on glam look with bright makeup, thick eyelashes, and a lip that makes an appearance.
Birthday makeup can cost anything from ₦5,000 to ₦15,000
Wedding Makeup: Wedding makeup is a special kind of makeup that is put on a bride on her wedding day. Its main goal is to bring out the bride’s natural beauty and give her a beautiful look that will last long.
The cost of wedding makeup depends on the makeup artists experience, location, makeup products used, and number of people getting makeup done.
- Bride only: ₦20,000 – ₦100,000
- Bride and bridal crew (bridesmaids, MIL, etc.): ₦100,000 – ₦250,000
Artistic Makeup: Using your face and body as a canvas for art is what artistic makeup is all about. The goal is to bring out your best features to create a unique and striking look.
People wear this kind of makeup all the time in music videos, theater productions, culture events, and even avant-garde fashion shows.
The point is to make a bold look that stands out and goes beyond what is usually possible with makeup.
Fees for this kind of makeup also depends on the makeup artist’s experience, location, makeup products and other factors like how complicated the makeup make look also affect the price.
Generally artistic makeup can cost anything from ₦30,000 to more than ₦500,000.
Where to Buy Makeup Products in Nigeria
Makeup products are available for purchase in Nigeria through various sources, including the following:
Local markets:
The Balogun Market in Lagos and the Wuse Market in Abuja are two examples of local markets that offer a diverse selection of beauty products at rates that are competitive.
Beauty stores:
Beauty supply shops and beauty salons are examples of specialized beauty stores that stock different makeup products from a several brands.
Online platforms:
There is a vast selection of makeup products available on online platforms such as Jumia, Konga, and Amazon.
These platforms also provide the convenience of delivering the products to your doorstep.
High-end retailers:
Both Sephora and Harrods are examples of high-end stores that carry an assortment of luxury makeup products from several of high-end brands.
Conclusion: Prices Of Makeup Products In Nigeria
In Nigeria, the prices of makeup products vary based on the brand, the quality, and the distribution channel.
Understanding the things that affect costs and being aware of where to buy makeup can assist individuals in making smart buying choices.
This guide lets you know about the most recent prices of makeup products in Nigeria, whether you’re a makeup enthusiast or a skilled makeup artist.
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